About us
It all started a few years back, when we wanted to start a t-shirt company. It was a brusque failure, and in our eyes it boiled down to the fact that it was too difficult to run both the business and creative sides of the company.
The archaic way of finding a supplier, printer, designing the product, guessing the sizes/styles/colors, and holding inventory – all while paying thousands upfront with no guarantee of success…
In late 2013 social commerce became a boom town. It was new, it was fun, and it seemed people from all walks of life were having some success. Crowdfunding was new and it eliminated the upfront costs. There streamlining of internet commerce tools, where companies would do the work for you, and offer a platform to sell on. There were some major players and platforms in the industry already, but the options were very limited.
As direct marketers we knew the industry was lacking fundamental features. Giving rise to TrendingShirt; Out of pure necessity.
The archaic way of finding a supplier, printer, designing the product, guessing the sizes/styles/colors, and holding inventory – all while paying thousands upfront with no guarantee of success…
In late 2013 social commerce became a boom town. It was new, it was fun, and it seemed people from all walks of life were having some success. Crowdfunding was new and it eliminated the upfront costs. There streamlining of internet commerce tools, where companies would do the work for you, and offer a platform to sell on. There were some major players and platforms in the industry already, but the options were very limited.
As direct marketers we knew the industry was lacking fundamental features. Giving rise to TrendingShirt; Out of pure necessity.